The Digital Marketing Specialist is responsible for planning, creating, and optimizing Purdue Federal Credit Union’s digital communications across email, website, and proprietary platforms. This role manages email marketing strategy and execution, including content writing, design, list management, scheduling, analytics, and testing. The Digital Marketing Specialist also oversees digital content onpurduefed.com, digital banking, and application portals, ensuring messaging is clear, consistent, and aligned with Purdue Federal’s brand voice. In addition, this role collaborates with internal teams and third-party vendors to enhance user experience, maintain accurate member information, and support digital banking upgrades

Email Marketing and Digital Communication

Write content for mass email marketing communications.

Responsible for building and designing email marketing communications in Salesforce Email Studio.

Responsible for contact list management and email scheduling in Salesforce Email Studio.

Responsible for regular analytics, reports, and testing for email marketing.

Responsible for providing consistent communication through Purdue Federal’s various digital communication platforms.

Work with third-party vendors to improve Purdue Federal’s digital communication efforts.

Plan and execute digital communication plans for digital banking upgrades

Digital Content Management

Write and design consistent, easy-to-understand, and effective messaging on Purdue Federal’s proprietary digital channels including purduefed.com, digital banking, and online application portals.

Work with third-party vendors to improve purduefed.com’s design and user experience.

Responsible for designing, writing, and updating content for purduefed.com.

Responsible for writing articles on Purdue Federal’s blog, Money Moves.

Responsible for regular analytics and reporting for purduefed.com.