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Strategic Insights: Boring Wins: Why Consistency Is Your Most Powerful Marketing (and life) Tool

February 19, 2026 9:00 AM - 10:00 AM (EST)

Description

In a world that celebrates quick wins and viral moments, the most effective marketing is often the least flashy. Julie Koehrer, Branding and Marketing Consultant for WLQQ-Q106.7, will be hosting this session, which explores why consistency—not creativity alone—is what builds real momentum, lasting trust, and sustainable growth. We’ll talk about why building trust with your potential customers matters more than instant results, and how a common (but rarely named) obstacle (the fear of success) can hold businesses back. Many organizations hesitate to market consistently because they fear an overwhelming influx of customers. When in reality, marketing works more like planting a seed than flipping a switch. Attendees will walk away with a clearer understanding of how steady, intentional marketing creates confidence, credibility, and long-term success, both in business and in life.


Time

Session will take place on Thursday, February 19, 2026 from 9:00AM - 10:00AM

Location

Greater Lafayette Commerce

Session will take place in the Kirby Risk Boardroom.

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Contact Information

Greater Lafayette Commerce
Name: Brittany Matthews
Email: bmatthews@greaterlafayettecommerce.com
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